SMS marketing- SEO Devon

For many businesses, advertising is a way of life. It is a necessary tool in generating new leads and contacting existing customers to inform of new promotions coming up.

We are now entering a brand new and exciting era for direct marketing with the addition of text based advertising campaigns. Texts will soon replace email as the preferred method of customer communication.

Compared to email, newspaper or direct mail marketing – which usually have redemption rates of just a few percent – text message marketing can reach redemption rates of 20%.

Your customers are almost always carrying their mobile phone, and your message will reach them no matter where they are. Over 90 percent of cellphone users regularly use SMS messaging – and so text messages are already a natural way for them to communicate.

A text message campaign can be set up very quickly, and research indicates that up to 97 percent of recipients open and read an SMS within 15 minutes of it being sent. Few other marketing methods have this sort of power to drive same-day traffic.

Text message marketing requires opt-ins from mobile phone users. A common way to obtain opt-ins is to offer an interactive marketing program through a “Code” – for example, “Text TAXI to 07777888999.” (Essentials4life use longcode option which keep the cost to a minimum)When a customer sends the keyword to the longcode by SMS, they have opted-in to the campaign and can be sent marketing messages in the future.